Women In Ecommerce
Incubator Program 2026 Cohort
Empowering women-led ecommerce startups through mentorship, education, and funding opportunities.
About the Program
The Women In Ecommerce (WIE) program aims to increase women’s participation in the ecommerce industry. To achieve this objective, the program runs throughout the year using a multi-dimensional approach, including incubations programs, meetups, and workshops. Women participating in the program will receive Mentorship, Ecommerce Education, and opportunities to fund their ecommerce business ideas.
Apply to the 2026 Cohort NowThe EAfrica Expo Women Incubator Program for ecommerce startups is the only ecommerce biased incubator program in Zambia.
Essentials You Will Learn
Legal 101
Legal compliance, entity creation, partnership agreements, copyrights, trademarks, IP, term sheets, and taxes.
Ecommerce Basics
Website setup, basic analytics, and essential integrations for running an ecommerce business.
Social Media Marketing
Best practices for social platforms, including influencers, paid marketing, and SEO strategies.
Accounting & Finance
Bookkeeping, cash flow management, financial modeling, forecasting, and fundraising preparation.
Pitching & PR
Pitch practice, public speaking, body language, handling Q&A, and media training.
Customer Insights
Understanding target customers, creating discovery materials, and developing MVPs.
Brand Strategy
Developing an identifiable brand, including visual identity, tone, and cross-platform consistency.
Fundraising & VC
Basics of fundraising, investor expectations, valuation, and how to pitch to VCs.
Benefits You Enjoy
- ✓ Weekly progress meetings with industry subject matter experts
- ✓ Public speaking and media training with our network of coaches
- ✓ Assistance with pitch decks, financial modeling, and team-building
- ✓ Discounted rates with accountants, lawyers, and branding agencies
- ✓ Exclusive invitations to industry events and networking opportunities
- ✓ Access to a growing list of mentors, founders, investors, and experts
- ✓ Potential partnerships, affiliations, and investor opportunities
- ✓ Dynamic programming tailored to fit the needs of each cohort
Who Should Apply?
You are a woman founder or a woman on the founding team of a startup that is at least 50% women-owned.
- Stage: Idea stage with MVP development OR pre-seed companies with revenues/initial capital raised.
- Structure: For-profit only. Non-profits are not eligible.
- Geography: Zambia and Malawi based companies.
The Women in Ecommerce Incubator Program is a specialized incubation program focusing solely on ecommerce biased startups led by women. Enter your email below to stay informed.